Its expensive for the amount you get and for the effectiveness of the product.

Love this toothpaste. Tastes great, makes my teeth healthier and I definitely notice they are whiter. But Dental Health Essentials has a horrible website. I haven’t been able to order more toothpaste recently because their website won’t work. I fill out all my information and credit card and then the site just won’t submit my order. Tried multiple times on multiple devices / browsers. Emailed them, no response. Called them, no one answered. It’s like they don’t want my money...